Social Media & Digital Marketing Senior Executive or Lead
做工岗位
We are looking for a Social Media & Digital Marketing Senior Executive/Lead to manage multi-platform content, run paid ads, handle customer enquiries, and analyse campaign performance. The role involves planning social strategies, creating engaging content, executing Meta/TikTok ads, coordinating with creative teams, and preparing reports with insights. Candidates should have strong digital marketing knowledge, good communication skills (English & Mandarin), and familiarity with platforms like Meta Business Suite, TikTok Business Center, XiaoHongShu, and basic editing tools.
任职要求
- Multi-Platform Social Media Management (Facebook / TikTok / XiaoHongShu / Lemon8) -Manage clients’ social media accounts, including content scheduling, posting, community engagement, and message responses. -Plan and implement content strategies tailored to each platform’s audience and format. -Monitor follower growth, engagement levels, and overall performance; prepare regular analytic reports.
- Paid Advertising & Performance -Optimization (Meta / TikTok Ads) Plan, execute, and optimize paid advertising campaigns with effective audience targeting, budgeting, and A/B testing. -Track key ad metrics such as CTR, CPC, CPM, and conversions to meet ROI goals. -Provide data-driven insights and recommendations for continuous performance improvement.
- Campaign Ideation & Creative Execution -Brainstorm and develop concepts for digital marketing campaigns, KOL collaborations, and short-form video content. -Collaborate with design and production teams to ensure creative outputs align with brand direction. -Support the creation of monthly content calendars and marketing initiatives.
- Careline Enquiry & Lead Management
- Handle customer enquiries across social platforms (Facebook Messenger, WhatsApp, TikTok, XiaoHongShu, etc.).
- Qualify and forward leads to the sales or client service team while maintaining accurate follow-up records.
- Platform Claim & Cost Management Prepare and manage Facebook/TikTok ad claim documentation and related reports.
- Track advertising expenses and assist in preparing ROI and performance closure reports.
- Data Analysis & Strategy Reporting
- Collect and analyze campaign performance data, including reach, engagement, and conversions.
- Present reports with actionable insights to guide ongoing optimization strategies.
工作职责
- Diploma or Degree in Marketing, Digital Media, Mass Communication, or a related field.
- 1–3 years of experience in social media management, content creation, or digital advertising (fresh graduates are encouraged to apply).
- Proficiency in one or more of the following tools/platforms: Meta Business Suite / TikTok Business Center / XiaoHongShu Creator Platform / Lemon8 Canva / CapCut / or other basic video editing tools
- Strong understanding of digital marketing metrics, platform algorithms, and industry trends.
- Excellent writing and communication skills in English and Mandarin (Malay proficiency is an advantage).
- Creative, analytical, and able to work independently in a fast-paced environment.
职位申请表
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